Testronic Appoints New CEO and Strengthens Executive Leadership Team

Testronic Appoints New CEO and Strengthens Executive Leadership Team

Leading games Quality Assurance specialist Testronic has unveiled a strengthened executive leadership team to drive the company’s next chapter of international growth, innovation and operational excellence, with Sonia Kerr appointed as Chief Executive Officer. 

Kerr succeeds Sharon Baylay-Bell, who moves into the role of Company Chair after leading Testronic through a period of significant transformation, including the expansion of its global Centers of Excellence, a revitalized brand identity and the development of a Player-Focused, Partner-First and Outcomes-Led strategy that has positioned the company for long-term growth. 

The appointments bring together proven expertise across commercial growth, operations and business transformation as Testronic continues to invest in enabling developers and publishers to deliver world-class player experiences. 

Joining Testronic as Chief Executive Officer, Kerr brings an impressive track record of leading high-growth digital businesses through periods of transformation and expansion. Most recently, as Chief Financial Officer at XR Games between 2022 and 2024, Kerr has built her career around helping ambitious technology businesses scale sustainably while creating high-performing, people-focused organizations. 

Supporting her is an industry-leading executive team comprising: 

  • Mike Wallen – Wallen joined Testronic earlier this year and has been pivotal in driving the company’s global strategy, strengthening client partnerships and business relationships across North America, Europe as well as in the Asia Pacific region. 
  • Mike Fitzgerald – As Testronic’s new Chief Revenue Officer, Fitzgerald brings more than a decade of games industry experience across QA, localization, language and art services, building trusted client partnerships and driving sustainable growth. 
  • Samantha Williams – Williams is taking on the business-critical position of Chief Operating Officer, having previously served as Chief Revenue Officer since joining Testronic in 2025. This strategic appointment is fundamental to the company’s plans of continued growth and long-term success.  

Together, they support the company’s long-term strategy of investing in specialist expertise across its Centers of Excellence in Warsaw, Manila and New Orleans, enabling consistent, scalable and player-focused delivery for client partners across all time zones. 

Sharon Baylay-Bell, Company Chair at Testronic, said: “It has been an enormous privilege to lead Testronic through one of the most exciting periods in our history. Together, we have transformed the business, expanded our global capabilities, refreshed our brand and established a clear vision centered around care, expertise and delivering outstanding outcomes for our partners. 

“As I move into the role of Company Chair, I do so with tremendous confidence in both Sonia and the executive leadership team we have assembled. Sonia is an exceptional leader with an outstanding track record of guiding ambitious businesses through growth and transformation. I know she will build on everything we’ve achieved and lead Testronic into an exciting new era.” 

Sonia Kerr, Chief Executive Officer at Testronic, added: “Testronic has built an outstanding reputation as one of the most trusted QA partners in the global games industry. What immediately stood out to me was not only the caliber of the business and its expertise, but also its culture, its people and its genuine passion for helping clients create incredible player experiences. 

“The games industry is evolving rapidly, creating exciting opportunities for businesses that combine technical excellence with true partnership. Testronic is perfectly positioned to lead that evolution. I’m delighted to be joining the company and look forward to working alongside our talented teams, our clients and our partners as we continue to innovate, grow and help deliver outstanding games to players around the world. Together, we will continue empowering the next level in play and advancing on our vision to lead the world in making games incredible.”