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Website Translation
Website localization is the process of translating and adapting a website to a foreign market in order to make the content accessible and, most importantly, to create an impulse on your target audience. Translating the content accurately is only one side of the equation: your website will ultimately need to sell or appeal to your local consumers and therefore cultural expertise is vital in this process.
Choosing the right localization and translation vendor cannot be underestimated. Your multilingual website will be the visible face of your company in-country, and your credibility and reputation will be gained or lost through the translated content.
Key benefits of working with Testronic Labs:- Cultural Expertise:
The most common misconception in website localization is to assume the entire content of any given website will necessarily work in the target markets. Testronic Labs’ consultants will help your company draft a localization strategy that will ultimately tailor your existing content to local markets and reduce localization costs.
- Cost effective and consistent translations:
We offer high-quality localized content at a fraction of the price you would pay to a local marketing agency, in addition to discounts based on the internal amount of repetitions present in your source documents. Our technology also allows you to leverage content from previous translations, saving you on translation costs and ensuring your translations are consistent throughout multiple releases.
- Specialized, native-speaker translators:
You may have complex technical material for translation, which requires a high-level of accuracy, or more marketing/sales oriented literature, which normally requires a high level of adaptation so that the translations will make an impact on your target markets. Our network of mostly in-country native speakers makes use of the latest technology and outstanding creative talent to ensure all your needs are covered. All our translators are educated to degree level and possess more than 5 years’ experience in their domains of specialization.
- Expert Project Management:
Our Translation Project Managers will make sure your projects run according to the costs, specifications and deadlines agreed, resolve linguistic queries, monitor translation quality throughout the project, and ensure that any special requirements are duly enforced. Our Project Managers have extensive experience in localization of website materials and are therefore in a privileged position to ensure the success of your projects.
- Multiple Languages:
We provide website localization from and into Chinese (simplified and traditional), Czech, Danish, Dutch, UK English, US English, Finnish, European French, Canadian French, German, Greek, Hungarian, Italian, Japanese, Norwegian, Polish, Brazilian Portuguese, Iberian Portuguese, Russian, Slovak, Iberian Spanish, Latin American Spanish and Swedish. Additional languages are available upon request.
- SEO-friendly translations:
Our translators will ensure your localized content is optimized for search engines in regards to specific keywords or phrases, resulting in additional opportunities to convert mere visitors into paying customers.
- Accuracy and consistency of brand values:
Testronic Labs is able to create multilingual project glossaries, which can then be approved by your local marketing team, to ensure that keywords and phrases are strategically included throughout the localized content.
- Quality Control:
Quality is an overriding element in our translation management process. Our customized workflow ensures quality is monitored even before the translation actually starts. All our translations are proofread by independent editors and regular spot-checks ensure your localized assets will be perceived as if originally produced in your target markets.
- Ability to test localized content:
Testronic also offers independent website localization testing. Our in-house pool of qualified localization technicians will be able to assess the quality of the existing translations and the display of localized content throughout your existing website, on various browsers and software configurations. Our detailed localization reports contain precise and detailed information on the issues found along with the proposed corrections, making it easy for your developers to implement any necessary changes.
Let Testronic Labs provide the full service for your website. Talk to us for an informal discussion or a proposal.