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Usability and New Player Experience
Would you like to increase the subscription rate for your games by improving your usability and new player experience?
Our New Player Experience testing services for the games industry reveals barriers to entry and demonstrates features that deter players from becoming long term subscribers. In short, we provide you with solutions to increase game loyalty and drive sales.
New Player Experience testing is a complex area where problems may range from purely hard interface issues to more complex soft issues surrounding user goals and motivations.
Here are some of the areas where we can help:
- Instructions
Players do not enjoy reading instructions, yet the role of the publisher is to help players successfully interact with the game as quickly as possible! Our New Player Experience testing includes an analysis of customer responses to instructions, how they handle interactive training elements and how they use help from other players.
- Engineering Quick Wins
We've identified that players need the validation of quick wins to remain committed. Our NPE testing helps customers build quick wins and enjoyable play into the early stages of the game.
- Maintaining Interest Levels
As players gain mastery of the game, they need fresh challenges to remain interested. Testronic Labs helps publishers tailor games to meet player expectations, helping to increase sales and maximise long term revenues.
- Protecting New Players
In a competitive environment, it is also important to prevent new users from being beaten by existing users. Our New Player Experience testing helps our customers build strategies to protect new players, increasing their enjoyment of the game and encouraging commitment.
- User Journey Testing
We track players as they follow a user journey from registration, to learning and playing the game. This in-depth, ethnographic approach enables us to gain a real understanding of player motivations.
- Point in Time Usability Testing
We perform tests at specific moments in the game, enabling us to test particular elements of the interface and identify more of the hard interface issues.
- MMOG and online games.
We deliver specific point-in-time usability testing for MMOGs and online games.
By building on the expertise of usability and games testing, Testronic Labs has refined a new specialist service to help improve your game player experience, especially for new players.
By implementing this test process, a game is optimised to ensure players can easily access and play the game, and more importantly, in the case of MMORPGs, subcribe to them and continue using them to help grow your revenues.
Talk to us for an informal discussion or a proposal.
