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TL's CEO Seth Hallen to moderate "Modelling the Future" panel, on the future of the digital supply chain, at ESCA

Date published: 09 Sep 2010

Testronic Labs, global multimedia quality assurance and localisation specialist, is delighted to announce that Seth Hallen, CEO of Testronic Labs and Advisory Board Member of MESA is to speak at the entertainment industry's ESCA/EDGE conference in London.

The conference, geared towards senior executives serving all aspects of the home entertainment supply chain, is future focused, seeking to enlighten and inspire the industry with new perspectives, thought leadership, and an esteemed collection of keynoters and panelists.

The event, taking place on 29th September, will see Hallen moderate the panel discussion Modelling Our Future: The New Digital Supply Chain with a distinguished panel of industry leaders to discuss the implications in the digital supply chain space from both the content and services perspective, providing an insight into the current digital supply chain as well as the landscape for digital delivery to the home. The panel will discuss their experience of the physical media supply chain and how those can be applied to the digital supply chain and how collaboration will help to build efficiencies in digital distribution across the industry.

Hallen serves as an Advisory Board Member of MESA and as a board member of both the Hollywood Post Alliance and the International Digital Media Alliance/DVDA. As CEO of Testronic Labs, Hallen has a key understanding that supply chain managers of digital media need to respond to changes within the market much quicker, making for a glitch-free delivery of digital products, resulting in satisfied end-users and ensuring repeat custom. The challenge facing supply chain managers is to satisfy the fierce exponential increase in demand formobile and digital content by developing and maintaining a delivery infrastructure able to respond effectively to rapidly evolving technologies.

The continuing presence of Testronic Labs at these events reflects the company's expertise and its established strategy to offer truly global, comprehensive and leading edge solutions to clients' digital supply chain requirements for quality product. Working across the digital media spectrum, testing everything from content to devices to web applications, TL is the only company to offer service provision across each and every component of digital entertainment.

This is a prime opportunity to hear the joint wisdom from the proven experience of these established panel members - do join us at ESCA/EDGE or arrange a meeting with us in London.