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Testronic Labs becomes Founding Member of MESA

Date published: 16 Jul 2009

MESA logo Testronic Labs, global multimedia quality assurance and localisation specialists, announces that it has become a founding member of MESA, the Media and Entertainment Services Alliance.

MESA, a global federation of service providers to the entertainment industry, assists its members in the efficient creation, production and distribution of physical and digital media and entertainment.  MESA utilizes partnerships with service providers, content providers and other industry trade associations, to generate dialogue and improvements in process throughout the media and entertainment industry.

Along with DEG: The Digital Entertainment Group, MESA is co-producer of leading industry conferences including Entertainment Supply Chain Academy (US and Europe) and Blu-Con. Testronic Labs performed a featured role as Premier Sponsors at this week's ESCA conference at the Luxe Hotel, Los Angeles with Seth Hallen, President of Testronic Labs US, speaking on quality issues to an audience of over 200 Hollywood studios, technology thought leaders and service providers.

As a founding member of MESA, Testronic Labs will be instrumental in the planning process for MESA and will participate as major sponsors and speakers at future industry events. The company's branding will appear on all MESA materials including print advertisements in Variety and Video Business while Testronic Labs becomes a regular content contributor to MESA's M&E journal and website blog.

"Since the inception of their Entertainment Supply Chain Academy event in 2006, this team has clearly demonstrated a significant role in helping vendors become more effective, efficient and aligned," comments Seth Hallen, President of Testronic Labs US. "We are delighted to become founding members of MESA and to help lead our industry in managing today's key issues."

"As a leader in quality assurance services to the media and entertainment sectors, Testronic Labs is ideally placed to occupy a central role within the development of MESA," comments Guy Finley, MESA's Director of Community Development. "As MESA evolves, the involvement of Testronic Labs as a founding member and Seth Hallen as a key contributor to the MESA advisory boards will be integral to MESA's mission of providing an outlet for collaboration and innovation in the media and entertainment space.  Their continuing contributions of thought leadership and direction in our industry will facilitate MESA's future success."

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