Date published: 20 May 2010
Seth Hallen, President of Testronic Labs is to moderate a panel of industry experts at the Thought Leadership Conference for ESCA.
The Entertainment Supply Chain Academy Conference, ESCA EDGE, taking place June 3, 2010 in Los Angeles, California, has announced that Seth Hallen, President of Testronic Laboratories US, will moderate a panel focusing on the future of the digital supply chain. The conference, geared towards senior executives serving all aspects of the home entertainment supply chain, is future focused, seeking to enlighten and inspire the industry with new perspectives, thought leadership, and an esteemed collection of keynoters and panelists.
Mr. Hallen's panel, "Modeling Our Future: The New Digital Supply Chain", will illuminate the current digital supply chain and the landscape for digital delivery to the home. The panel features a distinguished roster of leaders from both the content and services sides of the digital supply chain; including Richard Berger (Senior Vice President, Global Digital Strategy and Operations, Sony Pictures Home Entertainment), Robert Blatt (Senior Vice President, Product and Service Development, Ascent Media), John Crosier (Director, Global Operations, Warner Bros. Digital Distribution), Morgan Fiumi (Chief Opera
ting Officer and Senior Vice President, Deluxe Digital Studios), and Chuck Parker (President, Technicolor Digital Content Delivery). The discussion will focus on skills, capabilities and lessons learned from the physical media supply chain that can be transferred to the new digital workflow, as well as collaborative strategies for building industry-wide efficiencies in digital distribution. 
ESCA, created six years ago by Martin Porter and founding conference chairman Devendra Mishra in association with DEG: Digital Entertainment Group, began as the industry's annual business conference responsible for driving efficiencies in the delivery of physical and digital home entertainment. Now an industry leading event, ESCA EDGE 2010 will feature the most respected experts in the digital supply chain realm.
For event information, visit www.entertainmentsupplychain.com/esca2010.
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