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Peter Schouwenaars, software testing expert at Testronic Labs, has had an article on Website Metrics published in the Testing Experience magazine.
"Business strategy, in almost all industries, needs to make use of website metrics. That consumers can find information about your products or services increasingly easily on the web been a truism for years, as the so-called “internet age” has endured. What, then, do strategists, marketers, sales staff – in fact, everyone involved in making your business a success, need to understand to maximise consumer satisfaction?
The answer begins with an understanding of how consumers use the web and what impact this can make on your brand. It ends with an understanding of the breadth of information that can be gleaned, and a careful narrowing of these options so that they apply to and serve your business objectives. There are different types of analytics, different sorts of metrics, measuring different characteristics of your website. Establishing an integrated view and selecting the tools to empower your staff and not drown them in data that is the “holy grail” of metrics."
To learn more about why website metrics – monitoring the customer experience in a way that’s right for your brand – are key to online success then contact us or download the article as a pdf.